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Nos derniers points de vue
Stratégie Client et Marketing
A Field Guide to Modern Marketing
As marketing groups contend with new channels and tech-intensive consumer behaviors, here’s how they can navigate the shifting landscape.
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Digital
How Generative AI Moonshots Can Reach Escape Velocity
Emerging leaders are pursuing bold AI strategies guided by customer needs and the right balance between speed and risk management.
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Transformation
The Three Common Transformation Talent Mistakes and How to Avoid Them
Data confirms that the strongest predictor of a transformation’s success is how well the company retains, develops, and acquires the right talent and capabilities.
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Customer Experience
After Years of Customer Loyalty Programs in Insurance, What Works, and What’s Next?
Based on Bain’s 10 years of research, five themes describe the progress and challenges of earning customers’ advocacy in an increasingly digital experience.
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Santé
How Medical Affairs Can Break through the Noise in Pharma
Greater investments in medical affairs can advance customer awareness, attention, and advocacy.
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Stratégie
What Will It Take to Triple Nuclear Energy by 2050?
Funding isn’t the only hurdle. Leading companies are rethinking business models, supply chains, and how they scale up technologies.
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Fusions et Acquisitions
How Companies Got So Good at M&A
What 20 years in the trenches have taught us about deal success
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Voir tous les points de vue