Article

Merger integration: why the "soft issues" matter most

Merger integration: why the "soft issues" matter most

A study of 125 mergers suggests that there is a link between performance and tackling the cultural challenge head on.

By Till Vestring, Brian King, Ted Rouse and Julian Critchlow

  • First published on Απριλίου 15, 2003
  • min read

Article

Merger integration: why the "soft issues" matter most
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A study of 125 mergers suggests that there is a link between performance and tackling the cultural challenge head on.

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