In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn—and that a strong core will be the foundation for successful expansion as the economy recovers.

Building on powerful and proven ideas to meet today's formidable business challenges, Profit from the Core is a back-to-basics field guide.

Buy the book at Amazon.com.