HBR Press

Profit from the Core: A return to growth in turbulent times

Building on powerful and proven ideas to meet today's formidable business challenges, Profit from the Core is a back-to-basics field guide.

By Chris Zook and James G. Allen

Published on January 19, 2010
min read


In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn—and that a strong core will be the foundation for successful expansion as the economy recovers. Building on powerful and proven ideas to meet today's formidable business challenges, Profit from the Core is a back-to-basics field guide. Buy the book at Amazon.com.

In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn—and that a strong core will be the foundation for successful expansion as the economy recovers.

Building on powerful and proven ideas to meet today's formidable business challenges, Profit from the Core is a back-to-basics field guide.

Buy the book at Amazon.com.