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      Harvard Business Review

      Why Loyalty Programs Fail

      Why Loyalty Programs Fail

      And how to fix them.

      By Maureen Burns, Andrew Pierce and Basma Abdel Motaal

      • min read

      Article

      Why Loyalty Programs Fail
      en
      Authors
      • Headshot of Maureen Burns
        Maureen Burns
        Partner, Boston
      • Headshot of Andy Pierce
        Andy Pierce
        Partner, Chicago
      • Headshot of Basma Abdel Motaal
        Basma Abdel Motaal
        Practice Director, Dubai
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