Why Loyalty Programs Fail And how to fix them. 著者:Maureen Burns, Andrew Pierce and Basma Abdel Motaal Harvard Business Review Why Loyalty Programs Fail Why Loyalty Programs Fail And how to fix them. 著者:Maureen Burns, Andrew Pierce and Basma Abdel Motaal First published on 9月 13, 2024 min read Article Why Loyalty Programs Fail Progress: en Tags CMO Insights Payments 金融サービス