For more than 20 years, Bain Istanbul has predominantly advised leading Turkish companies, locally represented global companies and a vast array of private equity funds. Our team plays a particularly vital role as a bridge between Bain’s European, Middle Eastern and Asian practices.
Our private equity group is unparalleled in commercial due diligence and has been involved in a major portion of private equity deals across Turkey and the Middle East. While our client work has spanned all core industries and capabilities, we have increasingly focused on emerging, game-changing topics, including omnichannel consumers, Big Data analytics, Industry 4.0, design thinking and digital marketing.
But more important than the audience’s size was its commitment. Rather than just making money from selling ads, Fox could use its dedicated audience as ransom. It stopped paying cable companies to reach viewers and instead started demanding payment for the privilege of broadcasting Fox. If a cable provider balked, Fox could threaten to leave and take its subscription-paying viewers with it, according to Andre James, the head of the media practice at Bain Consulting. So instead of spending perhaps $10 a month per subscriber, Fox News alone now receives some $2 a month per subscriber from the cable firms in the form of affiliate fees, according to Michael Nathanson, an analyst at MoffettNathanson LLC.
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