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      Eduardo Roma

      Partner,

      London

      Global Head of Customer Experience Transformation for the Customer Strategy & Marketing practice

      Headshot of Eduardo Roma
      Get in touch

      About Eduardo

      Expertise

      • Financial Services
      • Agile Enterprise
      • Customer Experience
      • Digital
      • Net Promoter System®
      • Operating Model & Org Design
      • Sales and Marketing

      Eduardo Roma leads Customer Experience Transformation for our Customer Strategy & Marketing practice and is a leader in the firm's Financial Services practice.

      With over 25 years of consulting and industry experience, Eduardo helps organizations create exceptional value by enriching customers' lives. He guides businesses in adopting predictive, purpose-driven strategies to navigate rapid technological advancements, including generative AI, and shifting consumer expectations.

      Eduardo advises CEOs and executive teams in the financial services, technology, and service industries across the UK and Europe, reimagining customer strategies and advising on digital transformation, innovation, and operating model redesign. By aligning strategy with execution, his approach empowers businesses to achieve measurable growth by winning, serving, retaining, and growing customer relationships.

      Eduardo holds an MBA from London Business School and a BS in Production Engineering from Escola Politécnica da USP in Brazil.

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      Recent Insights

      • “AI Won’t Just Cut Costs, It Will Reinvent the Customer Experience,” Brief, Νοέμβριος 2025
      • “Customers Want Relationships, Not Just Easy Experiences,” Brief, Απρίλιος 2025
      • “Customers Prefer Digital Banks’ Basic Accounts,” Snap Chart, Απρίλιος 2025
      • “Transforming Customer Experience with AI: A Guide to Sustainable Growth,” Webinar, Απρίλιος 2025
      • “Using AI to Build Stronger Connections with Customers,” HBR.org,Αύγουστος 2023, Article
      Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.

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