Eduardo Roma
Partner,
EMEA Customer practice leader
Eduardo
専門分野
Eduardo Roma leads the Customer Strategy & Marketing practice in EMEA and is a leader in the firm's Financial Services practice.
With over 25 years of industry and consulting experience, Eduardo has worked extensively in Financial Services across the UK and continental European markets. Recent case experience includes a customer experience, operating model and digital transformation for a leading UK retail bank.
He has deep experience in customer experience, strategy and performance improvement, advising CEOs and their teams on issues including sales & marketing, digital transformation, innovation and operating model.
Eduardo holds an MBA from London Business School and a BS in Production Engineering from Escola Politecnica da USP in Brazil.
Bain Partner Eduardo Roma shares four things banks are doing to ensure that customer episodes are simple, intuitive, and delivered with a human touch.
Recent Insights
- “Using AI to Build Stronger Connections with Customers,” HBR.org, 2023年8月1日, 記事
- “Are UK Banks Cultivating Key Customer Relationships?,” スナップチャート, 2022年10月28日
- “Identifying UK Banks’ Most Valuable Customers ,” スナップチャート, 2022年7月7日
- “Will the Bots Love Your Customers?,” 論説, 2021年6月10日
- “Breaking the Bank: RBS Remakes Retail Operations Around Customer Loyalty,” 論説, 2020年3月18日