Eduardo Roma




Eduardo Roma is a leader in the firm's Financial Services, Customer Strategy & Marketing and Digital practices.

With over 20 years of industry and consulting experience, Eduardo has worked extensively in banking (retail, corporate and investment) across the UK and continental European markets. Recent case experience includes a customer experience transformation for a leading UK retail bank, as well as an innovation strategy and cost transformation program for a European bank.

Specifically, he has deep experience in strategy and performance improvement, advising CEOs and their teams on issues including digital transformation, customer experience, product and customer strategies, pricing optimization, channel effectiveness and cost transformation including zero-based redesign.

Eduardo also leads Bain's MBA recruiting channel for London Business School.

Eduardo holds an MBA from London Business School and a BS in Production Engineering from Escola Politecnica da USP in Brazil.

Bain Partner Eduardo Roma shares four things banks are doing to ensure that customer episodes are simple, intuitive, and delivered with a human touch.

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