Eduardo Roma
파트너,
Global Head of Customer Experience Transformation for the Customer Strategy & Marketing practice
Eduardo
전문 분야
Eduardo Roma leads Customer Experience Transformation for our Customer Strategy & Marketing practice and is a leader in the firm's Financial Services practice.
With over 25 years of consulting and industry experience, Eduardo helps organizations create exceptional value by enriching customers' lives. He guides businesses in adopting predictive, purpose-driven strategies to navigate rapid technological advancements, including generative AI, and shifting consumer expectations.
Eduardo advises CEOs and executive teams in the financial services, technology, and service industries across the UK and Europe, reimagining customer strategies and advising on digital transformation, innovation, and operating model redesign. By aligning strategy with execution, his approach empowers businesses to achieve measurable growth by winning, serving, retaining, and growing customer relationships.
Eduardo holds an MBA from London Business School and a BS in Production Engineering from Escola Politécnica da USP in Brazil.
Bain Partner Eduardo Roma shares four things banks are doing to ensure that customer episodes are simple, intuitive, and delivered with a human touch.
Recent Insights
- “Using AI to Build Stronger Connections with Customers,” HBR.org, 2023년8월1일, Article
- “Are UK Banks Cultivating Key Customer Relationships?,” 스냅차트, 2022년10월28일
- “Identifying UK Banks’ Most Valuable Customers ,” 스냅차트, 2022년7월7일
- “Will the Bots Love Your Customers?,” Brief, 2021년6월10일
- “Breaking the Bank: RBS Remakes Retail Operations Around Customer Loyalty,” Brief, 2020년3월18일