Erika Serow
Partner & Chief Marketing Officer,
About Erika
Expertise
Erika Serow is the Chief Marketing Officer of Bain & Company.
Erika rejoined Bain after serving as Global President and US Chief Executive Officer of Sweaty Betty, the UK’s leading activewear brand.
Erika first joined Bain in 1995 and was most recently head of the firm’s Americas Retail practice. Throughout her tenure at Bain, Erika has worked closely with senior executives and management teams across the retail spectrum.
She holds an MBA from the Stanford University Graduate School of Business and a bachelor's degree from Duke University.
Leading retailers focus on choosing the right technology upgrades, developing necessary capabilities, testing and learning from their efforts, and staying ahead of consumer behavior, says Erika Serow.
Recent Insights
- “Rediscover The Art of Business Building: Tanuja Randery, Managing Director EMEA, Amazon Web Services ,” Founder's Mentality: The CEO Sessions,Δεκέμβριος 2025, Podcast
- “Five Tips for Marketing during a Crisis,” Video, Απρίλιος 2020
- “Covid-19: Macroeconomic Impact and Urgent Steps to Take,” Webinar, Απρίλιος 2020
- “Digical® retail and why stores matter,” Brief, Δεκέμβριος 2015
- “’Tis the season for free shipping,” Brief, Νοέμβριος 2015