Bain verwendet Cookies, um die Funktionalität und Leistung dieser Website zu verbessern. Weitere Informationen finden Sie in unserer Datenschutzerklärung. Mit Nutzung dieser Website erklären Sie sich mit der Verwendung von Cookies einverstanden.

Erika Serow

Chief Marketing Officer, New York

Biografie Erika

Erika Serow is a partner and serves as Chief Marketing Officer of Bain & Company. She is based in the firm's New York office. 

Erika recently rejoined Bain after serving as Global President and US Chief Executive Officer of Sweaty Betty, the UK’s leading activewear brand.

Erika first joined Bain in 1995 and was most recently head of the firm’s Americas Retail practice. Throughout her tenure at Bain, Erika has worked closely with senior executives and management teams across the retail spectrum.

She holds an MBA from the Stanford University Graduate School of Business and a bachelor's degree from Duke University.

Leading retailers focus on choosing the right technology upgrades, developing necessary capabilities, testing and learning from their efforts, and staying ahead of consumer behavior, says Erika Serow.

Publikationen

Möchten Sie mit uns in Kontakt bleiben?

Wir unterstützen Führungskräfte weltweit, die kritischen Themen in ihrem Unternehmen zu adressieren. Gemeinsam schaffen wir nachhaltige Veränderungen und Ergebnisse.