As the Covid-19 pandemic continues to affect all industries, there are concrete steps senior leaders can take to ensure the security of their businesses and teams. Erika Serow, Bain's chief marketing officer; Karen Harris, managing director of Bain's Macro Trends Group; and Tom Holland, a partner with Bain's Accelerated Transformation practice, share perspectives on the evolving COVID-19 situation and urgent steps we all can take to protect employees, customers, supply chains and financial results.
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The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.