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Financial Times

TV under pressure over ad spending

TV under pressure over ad spending

  • julio 07, 2015
  • min read

Financial Times

TV under pressure over ad spending

Just half of US marketers say TV will rank among their top five channels for advertising spending in three years' time, down from 57% today, as digital spending increases, according to a survey by Bain & Company. The result from more than 600 US marketers "marks the first time we have seen a decline in TV's appeal when we asked marketers which media comprise their five largest advertising channels" in the coming years, said co-authors Danny Hong and Charlie Kim, partners in Bain's Media practice.