Test Cookie policy: All websites across the EU are now required to ask your permission to place cookies on your machine, and you can refuse to give it.

We have limited Spanish content available. View Spanish content.

DMN

The Dawn of Data Compliance

The Dawn of Data Compliance

What does compliance with data regulations really mean for brands? Experts weigh in

  • noviembre 12, 2018
  • min read

DMN

The Dawn of Data Compliance

Laura Beaudin, a partner with Bain & Company, said that companies faced uncertainty right before GDPR.

“I think frankly it was difficult, to be able to find critical mass in those kinds of specialists,” she said.

Companies felt that there wasn’t clear precedent. They weren’t sure how regulators would draw the lines around information privacy issues. However, Beaudin sees an opportunity amid the controversy.

“We’ve looked at how consumers feel about their data being out there,” she said. “There’s less sensitivity if a brand can demonstrate that the reason that they’re looking for that information, or the reason that they’re sitting on that information, and acting on that information is to be able to provide consumers with a better experience.”

DMN