We have limited Spanish content available. View Spanish content.

Infographic

The B2B Elements of Value

What matters to business customers? Subjective concerns often play a surprisingly large role.

Infographic

The B2B Elements of Value
The B2B Elements of Value
en

 

INSPIRED BY

The B2B Elements of Value

With 40 distinct kinds of value, B2B managers can identify what matters most to each set of important stakeholders.

 

Read More

Elements of Value® Insights

What do customers want? Bain's Elements of Value® represent the deeper aspirations behind the purchasing decisions of B2B and B2C customers. Our insights explore the ways companies can go beyond price to offer more value.
Tags

How We've Helped Clients

Our Pricing Volatility Playbook Helped a Market Leader Preserve Margins

See more related case studies

A Go-to-Market Redesign Helps a Tech Company Thrive

See more related case studies

Food Co. jump-starts growth with return to core brands

See more related case studies

Want to continue the conversation

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

Contact Bain

How can we help you?

See all offices