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Innovation versus complexity: What is too much of a good thing?

Companies have strong incentives to be overly innovative in new product development. But new products and line extensions add complexity that can be detrimental to the organization.

By Mark Gottfredson

Video

Innovation versus complexity: What is too much of a good thing?
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Companies have strong incentives to be overly innovative in new product development. But new products and line extensions add complexity that can be detrimental to the organization. Partners Mark Gottfredson and Keith Aspinall discuss the risks of excessive complexity in this video..

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