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Beyond the Bio Podcast

Looking FRWD: The Power of a Digital Marketing Strategist

Pete Forsberg, Chief Operating Officer of our digital marketing agency, FRWD (pronounced “forward”), discusses his journey into disruptive technology and bringing his experience at Uber back to Bain through the FRWD acquisition in 2018 to lead operations in the digital marketing space.

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Looking FRWD: The Power of a Digital Marketing Strategist
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If you’re just now thinking about how digital media fits into your marketing strategy, you’re years behind. The rapid development of disruptive technology and digital platforms has taken over how we think about traditional marketing. With new ways of advertising and engagement changing every day, you need an expert to help guide you through this landscape to ensure you’re investing in the right places.

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Pete Forsberg, Chief Operating Officer of our digital marketing agency, FRWD, joined Bain as an Associate Consultant after his time at Princeton. After working as an AC, earning his MBA at Kellogg, then returning as a Consultant, Pete left to join Uber and enter the world of disruptive technology. Gaining knowledge and insights in the ways of new-aged media, Pete returned to Bain in true boomerang Bainie fashion to lead operations for FRWD after we acquired the agency in 2018.

Learn more about Pete’s journey into the digital space, his career path within Bain, and how he’s leading our digital marketing strategies at FRWD on this episode of Beyond the Bio.

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