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      Retail Holiday Newsletter

      How Shoppers Are Spending This Holiday Season

      Retail sales are up as US consumers embrace online shopping and shift spending from travel, restaurants and gasoline.

      By Darrell Rigby, Aaron Cheris, Suzanne Tager, Michelle Paratore, and Stephanie Koszyk

      Infographic

      How Shoppers Are Spending This Holiday Season
      en
      • Notes

        Bain defines US retail sales as unadjusted in-store and nonstore (e-commerce and mail order), excluding sales by auto and auto parts dealers, gas stations and restaurants.

        Respondents of Bain Consumer Holiday Survey were asked about retail shopping habits in November, excluding grocery. Respondents of Bain US Covid-19 Consumer/Shopping Survey were asked about grocery shopping habits in October.

        The average number of unique stores and frequency of shopping trips are a weighted average.

        Year-over-year growth of monthly visitors aggregates “monthly active users” for apps and “monthly unique visitors” for browsers for top 20 retailers in each platform.

      Future releases

      We hope that you enjoy the rest of the holiday season. We’ll be back in the new year with our final issue of the series, “Bain’s Holiday Recap and Resolutions for 2021.”

      About our research partners

      Advan provides hedge funds, real estate investors, retailers and businesses with insights into foot and vehicle traffic and behavior that enable them to make better business and investment decisions. Advan processes billions of daily foot traffic observations from thousands of cell-phone applications on 150 million locations and over 2,250 companies across all sectors. Advan is headquartered in New York City. For more information, please visit www.advan.us.

      ROIRocket is a leading provider of full-service research, fulfillment, and digital and direct marketing support to a broad client base of consultants, investors, publicly and privately held corporations, agencies, and market research firms. For details, visit www.roirocket.com or contact Noah Seton (noah.seton@roirocket.com).

      Authors
      • Headshot of Darrell Rigby
        Darrell Rigby
        Partner, Boston
      • Headshot of Aaron Cheris
        Aaron Cheris
        Partner, San Francisco
      • Headshot of Suzanne Tager
        Suzanne Tager
        Chief of Staff to the Worldwide Managing Partner, New York
      • Headshot of Michelle Paratore
        Michelle Paratore
        Partner, Amsterdam
      • Headshot of Stephanie Koszyk
        Stephanie Koszyk
        Practice Area Director (spanish), Dallas
      Related Industries
      • Retail
      How We Can Help
      • Omnichannel Strategy
      First published in diciembre 2020
      Tags
      • Omnichannel Strategy
      • Retail
      • Retail Holiday Newsletter

      How We've Helped Clients

      Inspiring retail employees to think and act like owners

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      Retailer's performance improvement boosts shareholder value

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      Omnichannel strategy boosts fashion company

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