Press release
New York – December 19, 2019 – Bain & Company is acquiring Pyxis, a leading alternative data analytics firm, to complement its Advanced Analytics Group and bring unprecedented accuracy and speed to the analysis of external consumer behavior data. By combining forces, Bain and Pyxis will help private equity, institutional and corporate clients gain a more detailed and accurate picture of their own customers, their competitor’s customers and the clearest opportunities for growth.
Bain’s Private Equity practice counts alternative data analytics as a differentiator, particularly in consumer product and retail due diligences with increasingly robust interest from corporate work. Pyxis’ unique analytical capabilities reveal where, how and why consumers buy, how they pay, how much they spend, how their needs and demands are changing, and much more.
“Big data represents a strategic business opportunity, and we believe alternative data analytics is core to our work,” said Richard Lichtenstein, an Expert VP at Bain. “Pyxis delivers state-of-the art capabilities that complement our proven ‘outside-in’ approach with the ability to use complex data sets to assess company fundamentals. In short, we’re able to provide our clients with a valuable new dimension in due diligence and investment analysis.”
By combining proprietary algorithms with their extensive experience with alternative data, Pyxis generates actionable findings from its billions of consumer data points, consisting of SKU-level online shopping transactions, GPS location visits, credit and debit card transactions, both in the U.S. and internationally.
Pyxis' capabilities include, but are not limited to:
- Granular market share analysis
- Online market size estimates
- Share-of-wallet analysis
- Consumer behavior profiling
- Real-time monitoring of consumer preferences
- Optimized product pricing and SKU assortments
“Given Bain’s leadership in Private Equity due diligence, we’re thrilled to combine our broad-based alternative data expertise with Bain’s formidable capabilities,” said Ian Weber, Co-Founder of Pyxis. “After working closely with Bain on more than 50 diligence engagements, we are excited to seamlessly combine our capabilities to be even better suited to meet our clients’ needs” added Max Lee, Co-Founder of Pyxis.
Editor's Note: To arrange an interview, contact Dan Pinkney at dan.pinkney@bain.com or +1 646 562 8102
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Acerca de Bain & Company
Bain & Company es una consultora global que ayuda a los generadores de cambio más ambiciosos del mundo a definir el futuro. A través de 65 oficinas en 40 países, trabajamos como un solo equipo junto a nuestros clientes para lograr resultados extraordinarios, superar a la competencia y redefinir las industrias. En 2022, cumplimos 25 años en América del Sur, trabajando en estrecha colaboración con empresas líderes en múltiples industrias, experiencia integrada y personalizada que complementamos con un vibrante ecosistema de innovación digital para ofrecer mejores resultados, más rápidos y duraderos.
Como una empresa consciente de los desafíos globales actuales, tenemos como compromiso a 10 años invertir más de 1.000 millones de dólares en servicios pro-bono para llevar nuestro talento, experiencia y conocimiento a las organizaciones que abordan en materia de educación, equidad racial, justicia social, desarrollo económico y medio ambiente. Desde nuestra fundación en 1973, hemos medido nuestro éxito a través del éxito de nuestros clientes, y nosotros orgullosamente mantenemos el nivel más alto de respaldo en la industria.
About Pyxis
Pyxis is a leading consumer behavior analytics firm that uniquely leverages one of the widest arrays of alternative data sources to generate actionable insights concerning market share, market sizing, customer loyalty, pricing power, SKU-assortments, and more, for leading management consultancies, PE firms and consumer companies. Pyxis leverages its proprietary algorithms and its founders' background in fundamental analysis to seamlessly derive findings from combinations of GPS location data, e-commerce SKU level transaction data, credit and debit card transaction data, brick and mortar SKU level data, and more. Pyxis' wide-ranging consumer panels include tens of millions of participants both in the U.S and abroad.