Press release
BOSTON & WASHINGTON-- Bain & Company and Ecosystems announce a global strategic partnership, combining Bain’s leading Business-to-Business (B2B) Elements of Value® research with Ecosystems’ robust Software-as-a-Service (SaaS) platform to help customers and their suppliers understand, measure and optimize the value in their relationships.
The combination of Bain’s industry leading value measurement content, Elements of Value, with Ecosystems' industry leading Value Management Office software creates a unique collaboration platform between B2B sellers and their customers. B2B companies have long struggled to systematically identify, articulate and quantify the many elements that comprise their value proposition. Equally, B2B buyers have not had the language to articulate the value they want to experience in a systematic way. Embedding the Elements of Value inside Ecosystems collaboration platform creates a unique environment for sellers and buyers to align on and quantify the value being delivered.
Bain & Company’s research on delivering and experiencing value, the B2B Elements of Value®, was profiled in The Harvard Business Review in 2018. This research shows a clear link between the number of value elements experienced by a customer and their overall loyalty and repeat purchase with a supplier. Eric Almquist, a Partner in Bain’s Customer Strategy & Marketing practice, says, “Delivering more value to customers versus your competitors is fundamental to success in competitive markets—slip behind in delivering value, and loss of revenue and market share is not far behind. Our Elements of Value® research helps companies be more successful.”
Ecosystems will now incorporate the B2B Elements of Value® into its SaaS platform offering suppliers and their customers a real-time collaborative environment to assess and track relationship value on an ongoing basis. “Ecosystems’ SaaS platform is recognized as the market leader in collaborative value management. Now, with the combination of Bain’s B2B Elements of Value® inside this platform, B2B sellers and customers have a scalable and more holistic way to assess relationship value,” said Jamie Cleghorn, a Bain & Company partner who specializes in helping B2B companies grow.
Chad Quinn, CEO of Ecosystems says, “We are excited to partner with Bain & Company as the recognized thought leader on B2B Elements of Value®. Bain’s research is the best approach we have encountered to measure value in its many varieties. This is an exciting breakthrough to align with the primary Purpose of a Corporation, as recently stated by 181 CEO’s at The Business Roundtable.”
Building on their 20-year track record of success, Ecosystems’ platform with Bain’s B2B Elements of Value® will be the only offering of its kind on the Salesforce AppExchange.
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Acerca de Bain & Company
Bain & Company es una consultora global que ayuda a los generadores de cambio más ambiciosos del mundo a definir el futuro. A través de 65 oficinas en 40 países, trabajamos como un solo equipo junto a nuestros clientes para lograr resultados extraordinarios, superar a la competencia y redefinir las industrias. En 2022, cumplimos 25 años en América del Sur, trabajando en estrecha colaboración con empresas líderes en múltiples industrias, experiencia integrada y personalizada que complementamos con un vibrante ecosistema de innovación digital para ofrecer mejores resultados, más rápidos y duraderos.
Como una empresa consciente de los desafíos globales actuales, tenemos como compromiso a 10 años invertir más de 1.000 millones de dólares en servicios pro-bono para llevar nuestro talento, experiencia y conocimiento a las organizaciones que abordan en materia de educación, equidad racial, justicia social, desarrollo económico y medio ambiente. Desde nuestra fundación en 1973, hemos medido nuestro éxito a través del éxito de nuestros clientes, y nosotros orgullosamente mantenemos el nivel más alto de respaldo en la industria.