Aura℠
Aura℠
Aura simplifies global workforce data and delivers actionable and personalized insights to your business.
We believe that the most important asset of any company is human capital.
However, traditional global workforce data is fragmented and difficult to access. It requires intensive effort to clean, transform, and aggregate disconnected data points to bring meaning. So we created a platform that provides workforce insights quickly and efficiently.
Meet Aura
Meet Aura
Founded by Bain & Company, Aura is a SaaS platform for all things workforce: benchmarking companies, discovering industry trends, and identifying risks and opportunities.
Why Aura
Why Aura
With speed and precision, Aura creates an all-encompassing portrait of a company's workforce base. In just minutes, Aura can provide critical data to support your investment thesis, revealing insights about a target's workforce. Whether you are screening five companies or fifty, Aura can source, analyze, and visualize any workforce benchmarks you need.
We've helped a variety of clients, including private equity and venture capital firms, by using our large dataset of:
950M+
profiles
450M+
job postings
13M+
companies
20M+
skills
Our clients have used Aura to support their investment thesis by analyzing:
- Organizational blueprints
- Workforce insights including headcount growth, attrition rate, etc.
- Organizational capability assessment
- Sources and sinks of talent
- Competitive benchmarks
- Workforce signals to assess company performance
- Impacts of emerging industry trends such as GenAI
- DEI performance
What to Expect
What to Expect
Save time on research
Aura helps you move quickly, delivering real data within less than an hour of a project kickoff. We’ll begin iterative reanalysis immediately and typically complete a project handoff within two business days.
Uncover hidden trends
Beyond a mere static snapshot, Aura can reveal patterns over time, such as headcount growth and attrition rates, shifting role ratios, and quarterly inflows and outflows of specific workforce pools.
Customize your results
Aura assesses workforces and capabilities along a wide range of metrics, mapping the sourced profiles to categories of your own choosing, for example, credentials, mobility, or past experience.
Insights from Aura
Insights from Aura
How GenAI will revolutionize the workforce: Automation vs. Augmentation
The rapid advancement of technology has ushered in an era of unprecedented change, challenging traditional notions of work and the role of human employees.
ChatGPT Effect: A Data-Driven Dive into the AI Hiring
In the ever-evolving landscape of AI job market trends, it has become increasingly undeniable that the rise of artificial intelligence in general, and breakthroughs like ChatGPT in particular, are driving significant changes in hiring patterns.
How did Apple do it?
Apple has maintained a highly efficient workforce size in relation to company turnover. With ~0.4 FTEs per million dollars of revenue at the end of 2022, this is favorable compared with peers, with only Google having a similarly lean workforce.
