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      Brief

      Holiday review and a look ahead to 2012

      Holiday review and a look ahead to 2012

      Last-minute spending helped the holiday season beat expectations

      By Darrell Rigby, Kris Miller and Josh Chernoff

      • min read

      Brief

      Holiday review and a look ahead to 2012
      en
      retail-holiday-newsletter-callout


      2011-2012 Retail Holiday Newsletter #6

      Holiday sales gave the retail industry a bit of cheer but also reason for concern. GAFO sales grew 3.5% to $251.3 billion, just short of the all-time record of $251.7 billion set in 2007. E-commerce sales led the season with 15% growth. Still, despite stronger-than-expected holiday sales in 2011, retailers face many challenges in the new year. We wrap up our series of holiday newsletters with a look ahead at the retail outlook for 2012 and at 10 strategic imperatives for success.

      Download PDFDownload PDFDownload PDF
      Authors
      • Headshot of Darrell Rigby
        Darrell Rigby
        Partner, Boston
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      First published in enero 2012
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