Infographic Can Consumer Brands Regain Control over Their Marketing Performance? As media channels grow more complex, companies can open a view into the data as a first step to owning their marketing destiny. By Eileen Shy, Blake Cuthbert, and Ken Fraser Infographic Can Consumer Brands Regain Control over Their Marketing Performance? en Authors Eileen Shy Partner, New York Blake Cuthbert Former Expert Partner, London Ken Fraser Partner, Boston First published in junio 2021 Tags CMO Insights Digital Insurgent Brands Marketing Analytics Modern Marketing Sales and Marketing