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Maureen Burns: Designing Exceptional Customer Experiences

Companies should focus on the emotions of a customer's experience and continuously monitor feedback.

By Maureen Burns

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Maureen Burns: Designing Exceptional Customer Experiences
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    In today's digital world, a product is indistinguishable from the experience itself. Bain Partner Maureen Burns discusses how companies should focus on the emotions of a customer's experience and continuously monitor feedback to prevent the experience from becoming stale.

    First published in noviembre 2015
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