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      HBR.org

      What Should Retailers Do About AI Shoppers?

      What Should Retailers Do About AI Shoppers?

      Agent-to-agent commerce is here, and the brands that shape it early can determine the future of shopping.

      By Mikey Vu, Maureen Burns, and Aaron Cheris

      • min read

      Article

      What Should Retailers Do About AI Shoppers?
      en
      Authors
      • Headshot of Mikey Vu
        Mikey Vu
        Partner, Austin
      • Headshot of Maureen Burns
        Maureen Burns
        Partner, Boston
      • Headshot of Aaron Cheris
        Aaron Cheris
        Partner, San Francisco
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      First published in octubre 2025
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