Industry

Fashion and Luxury

In a world governed by trends, stay ahead of the trends that matter most

Our Experience

60%

of the top 30 luxury retailers have worked with us

50%

of the top 30 apparel and footwear retailers worked with us

~900

apparel, retailer, and department store projects since 2015

Much like style trends themselves, the fashion and luxury goods markets are constantly evolving. One thing that won’t change is the need for resilience. As the leading consulting firm in fashion, luxury, and lifestyle, we can help you gain a competitive edge amid changing market dynamics.

We’ve completed projects with the top fashion brands and apparel, luxury, and department store retailers across six continents. Our world-class team of fashion and luxury consulting experts applies expertise, proprietary tools, and our Future of Retail framework across every facet of the value chain.

Today’s fashion and luxury landscape presents exciting opportunities: As hyper-personalization and omnichannel become table stakes, brands and fashion retailers are making bold investments in technology, including generative AI, to further differentiate themselves. Consumers shop on values, increasingly awarding business to companies that make a positive impact on the environment and society. In response, brands and retailers must cement a position and deliver on commitments. Our keen understanding of the trends shaping this sector allows us to tailor a strategy that meets your needs today and into the future.

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AI in Fashion and Luxury

Compared with the broader retail sector, luxury has been slower to adopt AI. However, that’s starting to change, as large and small maisons see AI’s potential to build and enrich long-term relationships with key customers. These luxury houses are using generative and analytical AI to:

• Improve the accuracy of sales volume forecasts and stock allocations
• Refine customer segmentation
• Automate warehousing or inventory management
• Personalize interactions between sales associates and customers

While use cases have largely centered on operational efficiency and customer intimacy, opportunities to use AI for creative functions and knowledge management are gaining traction.

Learn how AI is redefining the luxury sector

Real Outcomes

We’ve partnered with leading retailers to build and scale pioneering use cases that have transformed internal operations while better serving customers’ evolving needs.

See how we’re helping global industry leaders win with AI

How We Help

We’ll help you use AI to better understand—and connect—with your customers, as well as explore use cases that automate low-value-added tasks. Additionally, with AI increasingly playing a role in decarbonizing fashion, we’ll guide you to use cases that address overproduction and improve inventory efficiency.

Learn more about our AI approach