HBR.org What Should Retailers Do About AI Shoppers? What Should Retailers Do About AI Shoppers? Agent-to-agent commerce is here, and the brands that shape it early can determine the future of shopping. By Mikey Vu, Maureen Burns, and Aaron Cheris min read Article What Should Retailers Do About AI Shoppers? Progress: en First published in octubre 2025 Tags AI, Insights, and Solutions Artificial Intelligence Artificial Intelligence Insights Aviation CIO Insights CMO Insights Customer Experience Digital Retail