Advanced Analytics Expert Commentary

Success with advanced analytics requires both technical know-how and a thoughtful approach. In this series, Bain's experts offer practical advice on some of the most common data issues. 

AI, Insights, and Solutions
Making Friends with Collinearity: How Driver Interactions Can Inform Targeted Interventions

Driver analysis helps inform decisions on which drivers deserve the greatest effort.

Expert Commentarymayo 25, 2023
AI, Insights, and Solutions
Mission Possible: Driver Analysis with Collinear Variables

Many commonly used methods have serious limitations when assessing the variable importance of collinear drivers.

Expert Commentarynoviembre 01, 2022
AI, Insights, and Solutions
An Alternative Methodology for Demand Forecasting with Small Data Sets

Nested bivariate regressions can provide confidence in situations containing multiple predictors.

Expert Commentarynoviembre 03, 2021
Vector℠
Rolling Out Multiarmed Bandits for Fast, Adaptive Experimentation

How to outperform conventional A/B testing when scaling up personalized messages and services.

Expert Commentaryseptiembre 14, 2021
Vector℠
How Machine Learning and Natural Language Processing Produce Deeper Survey Insights

Analyzing open-ended responses from a large group requires tools emerging from the artificial intelligence revolution.

Expert Commentarymarzo 23, 2021
Retail
Successful A/B Tests in Retail Hinge on These Design Considerations

Following a small set of guidelines will result in more meaningful and trustworthy results.

Expert Commentaryfebrero 19, 2021
Grocery
Adapting Forecast Models for a Prolonged Crisis

Add new types of data and use dynamic modeling tools to understand changes and yield more accurate forecasts.

Expert Commentaryfebrero 10, 2021

Consulting Service

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Net Promoter System®
Sidestepping Survey Fatigue, Predictive NPS Gets to the Heart of Customers’ Attitudes

Models can infer whether a customer is delighted or annoyed with a company by analyzing everything known about that person.

Expert Commentaryenero 28, 2021
Advanced Manufacturing & Services
Boosting Automotive Aftermarket Revenues through Advanced Analytics

The right model allows manufacturers to gain visibility into, and capture, a car’s full revenue potential.

Expert Commentaryoctubre 29, 2020
AI, Insights, and Solutions
Why Every In-Market Test Benefits from the Right Sample-Selection Strategy

These five strategies cover the majority of testing situations.

Expert Commentarydiciembre 05, 2019
AI, Insights, and Solutions
How to Forecast Interdependent Market Dynamics with Limited Data

Sign-restricted Bayesian vector autoregression models prove useful for mid- and long-term forecasting.

Expert Commentarynoviembre 22, 2019
AI, Insights, and Solutions
Classify Demand Series to Improve the Forecast

Each class has different demand signal patterns that can help with model selection.

Expert Commentaryagosto 13, 2019
AI, Insights, and Solutions
Fit for Purpose: Adapt Your Forecasting Method to the Decision at Stake

Ask a set of questions to guide the choice of model.

Expert Commentaryagosto 09, 2019
AI, Insights, and Solutions
Embracing Black Box Machine Learning Models in Business Operations

How to balance accuracy with interpretability.

Expert Commentaryagosto 09, 2019
AI, Insights, and Solutions
How to Choose among Three Forecasting Models: Machine Learning, Statistical and Expert

Get to know their strengths and weaknesses.

Expert Commentaryagosto 08, 2019
AI, Insights, and Solutions
Finding the Silver Lining in the GDPR Storm Cloud

There are ways to improve marketing models under the new regulatory regime.

Expert Commentarydiciembre 13, 2018
AI, Insights, and Solutions
Make the Most of Online 'Bulletin Board' Groups for Qualitative Research

How to produce relevant, impartial and accurate data from online bulletin boards.

Expert Commentarydiciembre 08, 2017
AI, Insights, and Solutions
To Optimize Multivariate In-Market Tests, Run a Series

For multivariate testing, plan and execute a series of tests instead of one test.

Expert Commentarydiciembre 05, 2017
AI, Insights, and Solutions
Choosing Between Primary Research and In-Market Tests

Marketers have a variety of advanced analytics tools available for understanding customer preferences.

Expert Commentaryoctubre 05, 2017
AI, Insights, and Solutions
Choose Your Weapon: Prediction or Prescription

When selecting a model for advanced analytics, the right choice comes down to understanding the challenge at hand.

Expert Commentaryagosto 16, 2017
AI, Insights, and Solutions
What to Look For In a Text Analytics Platform

Executives should keep five key criteria in mind when evaluating text analytics platforms.

Expert Commentarymayo 26, 2017
AI, Insights, and Solutions
Learn the Essential Practices of Highly Effective Analytics Teams

To be truly effective, analytics teams must adopt best practices at every level.

Expert Commentarynoviembre 16, 2016
Modern Marketing
Understanding Sample Sizes for Multivariate In-Market Tests

Both A/B and multivariate in-market tests can provide remarkable insights on effective marketing strategy.

Expert Commentaryjulio 15, 2016
AI, Insights, and Solutions
A/B and Multivariate In-Market Testing: What's the Difference?

Marketers can learn a great deal about which messages, promotions or ads are effective through in-market testing.

Expert Commentaryjulio 13, 2016
Net Promoter System®
The Psychometrics of Customer Feedback

Survey structure can trigger undesirable psychological phenomena, but asking the right questions first can limit these risks.

Expert Commentaryjulio 12, 2016
AI, Insights, and Solutions
How Big Data Analytics Is Breaking through Organizational Walls

With more data than ever before, companies need to think about where and how big data can directly serve the business.

Expert Commentaryjulio 11, 2016

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