Scale still matters, but it’s not enough
Consumer goods companies have been dealing with turbulence and disruption for years, but not like this. A global pandemic, massive shifts in consumer behavior, supply chain shocks, and competition from new players are just some of the factors putting the brakes on growth. An intense focus on sustainability has consumers and companies at every stage of the value chain rethinking their habits, priorities and ways of doing business.
Despite those pressures, the list of leading CP companies has remained remarkably stable, a testament to the advantages of scale. By reshaping their portfolios, revamping their go-to-market models and pursuing operational efficiencies, scale leaders have managed to remain on top—for now.
Our consumer products consulting expertise ensures you stay there. As agility and consumer intimacy become ever more critical, we'll help you navigate disruption, anticipate risks and remain an industry leader. We can help you:
Our clients include companies in the food, beverages, personal and household care, consumer durables, luxury goods, apparel and shoes, recreational products, over-the-counter medicines and other sectors. The breadth of our experience and expertise, combined with our broad ecosystem of best-of-breed partners, ensures that we tailor powerful solutions that meet your exact needs.
A powerful, data-driven solution that puts consumers at the heart of your growth strategy. Discover how the Bain Brand Accelerator can help you break free from a category view of the world, refocus on consumers’ needs, grow and nurture brands through multi-year value creation plans, and much more.
Navigate the tectonic shifts in retail to accelerate growth. We work with you across five distinct pillars of commercial excellence, to identify the true sources of value and deliver on them. We also help you transform your organizational operating model and enhance your technology capabilities to support your commercial excellence strategy.
CP engagements over the past decade
of the world’s Top 50 CPG companies have worked with us
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Transform your sales with data-driven decision-making powered by proprietary software, analytics, systems, tools, and training.
Tectonic shifts in the retail landscape and rapidly evolving shopper needs require CPGs to reinvent themselves. Next-Gen Key Account Management enables you to work closely with retailers to jointly identify and execute optimal value-creation strategies.
Your technology strategy should be a logical extension of your business strategy. With an eye on costs and cutting-edge innovation, we'll help you align your people and systems around a bold technology transformation.