Video

David Michels: Do your B2B customers promote your business?

In this short video, Partner David Michels offers three tactics that can help B2B companies use the Net Promoter System more effectively.

Par David Michels

  • First published on décembre 08, 2014

Video

David Michels: Do your B2B customers promote your business?
en

Business-to-business (B2B) companies face unique challenges when they use the Net Promoter System to build customer loyalty, says David Michels, a partner in Bain's Customer Strategy & Marketing practice. In this short video, he offers three tactics that can help these companies use the system more effectively. 

Read the Bain Brief: Do your B2B customers promote your business?

Mots clés

Comment nous avons aidé nos clients

A Go-to-Market Redesign Helps a Tech Company Thrive

Lire l’étude de cas

A sweet new branding strategy

Lire l’étude de cas

A major retailer rejuvenates sales by thinking local

Lire l’étude de cas

Vous souhaitez continuer cette conversation ?

Nous aidons des dirigeants du monde entier à matérialiser des impacts et des résultats pérennes et créateurs de valeur dans leurs organisations.