David Michels: Do your B2B customers promote your business?

Business-to-business (B2B) companies face unique challenges when they use the Net Promoter System to build customer loyalty, says David Michels, a partner in Bain's Customer Strategy & Marketing practice. In this short video, he offers three tactics that can help these companies use the system more effectively. 

Read the Bain Brief: Do your B2B customers promote your business?