Article

Prestige seekers would lead the charge on e-cars

350,000. That's the estimated number of prestige-oriented, high-end customers worldwide who would...

Par Bain Global Automotive practice

First published on février 11, 2010
min


350,000. That's the estimated number of prestige-oriented, high-end customers worldwide who would be ready to buy an electric automobile today, even if it were priced some $13,500 above the sticker on a comparable conventional car, Bain & Company research shows. These "eco-prestige" customers would lead the way in buying electric vehicles, according to Bain's study of more than 4,000 urban car owners. Source: Bain & Company

350,000. That's the estimated number of prestige-oriented, high-end customers worldwide who would be ready to buy an electric automobile today, even if it were priced some $13,500 above the sticker on a comparable conventional car, Bain & Company research shows. These "eco-prestige" customers would lead the way in buying electric vehicles, according to Bain's study of more than 4,000 urban car owners.

Source: Bain & Company