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Prestige seekers would lead the charge on e-cars

Prestige seekers would lead the charge on e-cars

350,000. That's the estimated number of prestige-oriented, high-end customers worldwide who would...

By Bain Global Automotive practice

  • First published on fevereiro 11, 2010
  • min read

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Prestige seekers would lead the charge on e-cars
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350,000. That's the estimated number of prestige-oriented, high-end customers worldwide who would be ready to buy an electric automobile today, even if it were priced some $13,500 above the sticker on a comparable conventional car, Bain & Company research shows. These "eco-prestige" customers would lead the way in buying electric vehicles, according to Bain's study of more than 4,000 urban car owners.

Source: Bain & Company
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