Insurgent brands continue to capture outsized share of growth in consumer products. Every year, we track the latest insurgent brands that are outperforming their markets, presenting both a challenge and an opportunity to their larger consumer product counterparts. Our insights include data on these fast-growing brands, research on their growth models, lessons on acquiring and scaling them, and interviews with insurgent brand leaders.
Insurgent Brands 2024
Our eighth annual review recognizes 97 high-growth US consumer products brands, including 48 newcomers to the list.