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Insurgent Brands in Consumer Products

Insurgent Brands in Consumer Products

Insurgent Brands in Consumer Products

Insurgent brands continue to capture outsized share of growth in consumer products. Every year, we track the latest insurgent brands that are outperforming their markets, presenting both a challenge and an opportunity to their larger consumer product counterparts. Our insights include data on these fast-growing brands, research on their growth models, lessons on acquiring and scaling them, and interviews with insurgent brand leaders.


Insurgent Brands 2024

Our eighth annual review recognizes 97 high-growth US consumer products brands, including 48 newcomers to the list.

Insurgent Brands Insights

Our Insurgent Brands Experts

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We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.