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      Solution

      Pricing

      Pricing

      Set and get the right price, every time

      Our Experience & Impact

      200-600
      bps margin increase
      <1 yr
      payback on fees
      2,000+
      engagements in past 10 years

      Pricing can boost profits far more than increasing sales or cutting costs. And the results of a smarter pricing strategy can fall to the bottom line very quickly. Yet at least half of all companies leave money on the table because they don't charge the right price or make sure customers actually pay it.

      We’ve identified the critical steps you can take to boost your pricing power. Our pricing consulting experts have an unmatched understanding of pricing strategy, with a proven record of results. Our work with companies globally and across industries exceeds 1,500 pricing projects in the last decade alone.

      We help you get results fast, moving from discovery to action powered by a capability assessment benchmarked against more than 3,000 companies (B2B and B2C), a rapid diagnostic that identifies improvement opportunities, and quick, focused actions target the highest-ROI areas. Our Pricing Navigator offers you a powerful, industry-leading software tool you can use to continuously assess and adjust pricing based on performance.

      Read more Read less

      How We Can Help

      B2B Pricing

      B2B Pricing

      Improve across five core capabilities to transform your pricing performance and boost your bottom line.

      More

      Pricing and Promotions

      Pricing and Promotions

      Our Promotions Accelerator helps drive profitability by combining data-driven analysis and strategy to deliver lasting impact.

      More

      Client Results

      Case Study

      Consistent pricing and direct selling boost TechCo’s gross margins
      We addressed multiple facets of TechCo’s pricing approach, helping the company launch processes and tools that lifted revenue by roughly 3% to 5%, while positioning TechCo to reap additional gains.

      Case Study

      An Airline Transforms with Test-and-Learn
      Emulating e-tailers’ approaches to customer personalization results in a notable boost to revenue.
      See more

      Deep Dives

      Accelerating Profits: Pricing in the Fast Lane

      Advances in pricing diagnostics can help you solve common problems and seize new opportunities.

      B2B Pricing Health Check

      Are you leaving money on the table? Quickly see how you compare on four critical measures of pricing performance.

      Our Pricing Experts

      Headshot of Mark Burton

      Mark Burton Partner Boston

      Headshot of Mukarram Bhaiji

      Mukarram Bhaiji Partner London

      Headshot of Stephen Mewborn

      Stephen Mewborn Partner Chicago

      Headshot of Stephanie Yee

      Stephanie Yee Partner Houston

      Headshot of Nimit Mehta

      Nimit Mehta Partner New York

      Headshot of David Burns

      David Burns Partner Chicago

      Headshot of Justin Murphy

      Justin Murphy Partner San Francisco

      Headshot of Lucas Brossi

      Lucas Brossi Partner São Paulo

      See more

      Pricing Insights

      B2B Pricing
      Per-Seat Software Pricing Isn’t Dead, but New Models Are Gaining Steam
      AI features force vendors to rethink pricing models, raising several tough challenges.
      Brief
      Commercial Excellence
      Expanding Profit Margin Through Intelligent Pricing
      How leading firms use technology to strategically set prices and master the value story.
      Commercial Excellence Agenda
      B2B Pricing
      Tariffs: Three Keys to Developing a Winning Pricing Strategy
      Pricing is one of the quickest-acting tools available to executives, making it critical to any tariff response plan.
      Article
      Artificial Intelligence
      Smarter Bank Pricing in the Age of AI
      Understanding each customer's price sensitivity helps banks balance discounting with sales conversions.
      Infographic
      See more

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