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How we can help


Pricing can boost profits far more than increasing sales or cutting costs. Yet at least 50% of companies leave money on the table because they don't charge the right price or make sure customers actually pay it. Bain Pricing helps you set and get the right price, every time.

Why Bain

Why Bain

  • We have an unmatched understanding of pricing strategy, with a proven track record of results: Our work with B2B and B2C companies globally and across industries exceeds 1,000 pricing projects in the last decade alone.
  • Our world-class approach takes you from discovery to action with a capability assessment benchmarked against more than 1,700 companies, a rapid diagnostic to identify your opportunities across 16 primary value drivers, and defined initiatives that target the highest-ROI areas.
  • We customize our battle-tested analytics and tools to screen for price potential, identify price leakage, uncover unjustified price variability and assess your internal pricing capabilities.
  • The Bain Pricing Navigator offers you a powerful, industry-leading software tool you can use to continuously assess and adjust pricing based on performance.
  • We’re thought leaders on the most pressing pricing issues, including digital and dynamic pricing, incenting your front-line to get the right price, operating model and more.
  • We bring expertise in critical related areas to pricing, including Customer Strategy & Marketing (Bain B2B Commercial ExcellenceBain Offering ManagementCustomer Insights and Segmentation), Strategy (Bain Corporate Strategy and Business Unit Strategy), Performance Improvement (Bain Zero-Based Budgeting) and Organization (Bain Zero-Based Redesign).

Results You Can Expect

Results You Can Expect

Client Results

Our Team


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We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results.