Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

Anuratha Narayan

Associate Partner, Silicon Valley

About Anuratha

Anuratha Narayan is an associate partner in our Pricing and broader Customer Strategy & Marketing practices, based in Silicon Valley.

Anu has held pricing operating roles across the software and services industry for more than 15 years. Throughout that time frame, she has led pricing and packaging strategy initiatives for tech corporations of diverse sizes, most recently at Hitachi Vantara, Computer Associates.

Her expertise includes leading and executing pricing and digital transformation strategies, including pricing architecture and packaging design, optimizing pricing strategy, positioning, SaaS transition, discount optimization and front-line change management. She is also highly practiced in creating award-winning channel programs and establishing rational pricing frameworks.

Anu holds an M.S. in Management Information Systems (MIS).

Recent Insights

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.