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      Snap Chart

      Customers Prefer Digital Banks’ Basic Accounts

      To strengthen loyalty, traditional banks can modernize their legacy technology and center the account experience around users’ priorities.

      By Alessandro Magarini Montenero, Anna Krementz, Maureen Burns, and Eduardo Roma

      Snap Chart

      Customers Prefer Digital Banks’ Basic Accounts
      en

      NPS Prism®

      Our cloud-based customer experience benchmarking service provides actionable insights and analysis that guide your creation of game-changing customer experiences.
      Authors
      • Headshot of Alessandro Magarini Montenero
        Alessandro Magarini Montenero
        Partner, Singapore
      • Headshot of Anna Krementz
        Anna Krementz
        Vice President, NPS Prism , New York
      • Headshot of Maureen Burns
        Maureen Burns
        Partner, Boston
      • Headshot of Eduardo Roma
        Eduardo Roma
        Partner, London
      Contact us
      Related Industries
      • Banking
      • Financial Services
      Related Consulting Services
      • Customer Experience
      • Net Promoter System®
      How We Can Help
      • NPS Prism®
      First published in Απρίλιος 2025
      Tags
      • Banking
      • Customer Experience
      • Financial Services
      • Net Promoter System®
      • NPS Prism®

      How We've Helped Clients

      A European Banking Giant Rises to the Fintech Challenge

      Read case study

      A Digital-First Bank Finds a Customer-Driven Path to Profitability

      Read case study

      An Omnichannel Redesign Helps Transform a Bank’s Customer Experience

      Read case study

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      Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.

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