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Customers Prefer Digital Banks’ Basic Accounts

To strengthen loyalty, traditional banks can modernize their legacy technology and center the account experience around users’ priorities.

Par Alessandro Magarini Montenero, Anna Krementz, Maureen Burns, et Eduardo Roma

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Customers Prefer Digital Banks’ Basic Accounts
en

NPS Prism®

Our cloud-based customer experience benchmarking service that provides actionable insights and analysis that guide your creation of game-changing customer experiences.
First published in avril 2025
Mots clés

Comment nous avons aidé nos clients

Advanced Analytics A Digital-First Bank Finds a Customer-Driven Path to Profitability

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Technologies de l'information An Omnichannel Redesign Helps Transform a Bank’s Customer Experience

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Stratégie Client et Marketing Bank gets back to basics to protect customer base

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