Snap Chart Customers Prefer Digital Banks’ Basic Accounts To strengthen loyalty, traditional banks can modernize their legacy technology and center the account experience around users’ priorities. By Alessandro Magarini Montenero, Anna Krementz, Maureen Burns, and Eduardo Roma First published on abril 08, 2025 Snap Chart Customers Prefer Digital Banks’ Basic Accounts en NPS Prism® Our cloud-based customer experience benchmarking service provides actionable insights and analysis that guide your creation of game-changing customer experiences. Tags Banking CCO Insights Customer Experience Financial Services Net Promoter System® NPS Prism®