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B2B E-commerce

The right e-commerce strategy doesn’t replace your salesforce—it empowers it. Your sales reps can focus on high-value customer interactions and new business development while your platform optimizes every facet of routine sales.

B2B E-commerce

Deciding to build an e-commerce platform is easy, but executing is hard. You need to create an efficient, powerful platform that meets the ever-shifting needs and expectations of your customers. But businesses often depend on multiple legacy systems pieced together over many years.

We help companies in every industry meet this challenge and deliver the seamless digital experiences customers expect. We start by understanding your unique commercial landscape—the products, sales processes, and customer segments that matter most. Then we help you tailor and prioritize your digital initiatives, so you seize the biggest opportunities right away.

Backed by our deep expertise in product and experience design, we take a top-to-bottom view of your existing capabilities, particularly the digital infrastructure that your e-commerce platform will depend on. We’ll help you identify and fix deficiencies, and reduce rather than increase complexity.

We combine cutting-edge data analysis with an empathetic study of your customers to give you a keen understanding of your buyers and how you can better meet their unmet—and often unspoken—needs. Then we’ll collaborate with your team to design a solution that is technologically advanced, provides a great customer experience, and satisfies your business case. At the same time, we’ll help drive customer adoption of that platform through a combination of digital marketing, strategic pricing and assortment, supply chain enhancements, and strong incentives for your sales reps and channel partners.

Digital sales excellence is not about technology: it’s about discovering what customers need, and what you can and should do to satisfy those needs. We can help you shape an omnichannel strategy and design an innovative e-commerce solution that delights your customers, your sales teams, and your shareholders.

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Client Results

The Sales Playbook of Successful B2B Teams

High-performing B2B companies are increasingly using sales plays driven by data to create and win opportunities and customers.

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Our Team


Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

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Coro® is a service mark and MoneyMap® is a registered trademark of Bain & Company, Inc.