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      How we can help

      B2B Product and Portfolio Management

      Redesign your offerings to unlock their true value. We’ll help you meet your customers’ needs, transform their experiences and keep your organization responsive, innovative and nimble.

      B2B Product and Portfolio Management
      • Overview
      • Qué esperar
      • Impact
      • Insights
      • Our Team
      • Related Offerings

      As your clients’ buying habits, expectations and perceptions of value rapidly evolve, your approach to product and offerings management must keep pace. We help you set the strategy that determines investment allocation across functional areas and brings products and services to market. 

      Our approach transforms offering management across five key areas: orientation, scope, accountability, process design and talent. As a result, your offering managers will be empowered and equipped to serve existing and new clients as never before, propelling your company’s performance.

      Read more Read less

      Qué esperar

      Qué esperar

      Increased responsiveness

      React quickly to changes in market dynamics by applying test-and-learn methods to innovation

      Clear Communication

      Eliminate market confusion by putting a single voice in front of the client  

      Efficient operations

      Increase collaboration to support integrated solutions, and clearly define roles and accountabilities

      Improved resource allocation

      Assign resources more efficiently, targeting key account priorities

      Continuous Improvement

      Install closed-loop systems to measure and improve customer experience every step of the journey

      Our Impact

      Our Impact

      15-20%

      Higher customer advocacy, driven by better product design and delivery

      10-20%

      Typical improvement in top-line growth

      Client Results

      Case study

      Revenue Hunt Delivers for Air Freight Company

      Our analysis uncovered the root causes of our client’s loss of revenue and profit. We recommended a list of quick-hit initiatives that yielded a potential profit improvement of $250 million.

      Insights

      B2B Product & Portfolio Management
      Tune and Retune Your Offering for a Post–Covid-19 World
      As customers’ priorities evolve, companies need to sense those shifts and quickly adjust their offerings.
      Snap Chart
      B2B Marketing
      Tuning Your Value Propositions through Covid-19 and the Recovery Beyond
      Dianne Ledingham, Mark Brinda and Jamie Cleghorn explain how companies should be handling customer relationships and tuning their value propositions in a crisis. 
      Webinar
      Elements of Value®
      For B2B Companies, Six Elements of Value® Matter Most in the Coronavirus Pandemic
      Take the high road with customers.
      Snap Chart
      Market Opportunity Definition
      Underserved: Selling to Small Businesses Is a Huge Untapped Market
      To sell successfully to this enormous market, develop a strategy that spans service, segmentation and scale.
      Brief

      Featured Team Members

      Headshot of Jamie Cleghorn

      Jamie Cleghorn Partner Chicago

      Headshot of Lori Sherer

      Lori Sherer Advisory Partner San Francisco

      Headshot of Mark Brinda

      Mark Brinda Partner New York

      Headshot of David Mortlock

      David Mortlock Partner Los Angeles

      Coro®

      Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

      View coro

      Related Offerings

      Elements of Value®

      Understanding what your customers truly value helps you differentiate your offering and gives you more pricing power and bigger market share. Elements of Value identifies what matters most and helps you deliver it effectively.
      Read more
      • Product & Portfolio Management

        Reimagine what you offer and how you provide it

        Read more
      • Consumer Product and Portfolio Management

        Successful product and portfolio management starts with putting customers at the center of everything you do.  

        Read more

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