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B2B Product and Portfolio Management

Redesign your offerings to unlock their true value. We’ll help you meet your customers’ needs, transform their experiences and keep your organization responsive, innovative and nimble.

B2B Product and Portfolio Management

As your clients’ buying habits, expectations and perceptions of value rapidly evolve, your approach to product and offerings management must keep pace. We help you set the strategy that determines investment allocation across functional areas and brings products and services to market. 

Our approach transforms offering management across five key areas: orientation, scope, accountability, process design and talent. As a result, your offering managers will be empowered and equipped to serve existing and new clients as never before, propelling your company’s performance.

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Coro℠

Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

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Nous aidons des dirigeants du monde entier à matérialiser des impacts et des résultats pérennes et créateurs de valeur dans leurs organisations.

Coro℠ is a service mark and Elements of Value® is a registered trademark of Bain & Company, Inc.