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Tuning Your Value Propositions through Covid-19 and the Recovery Beyond

Dianne Ledingham, Mark Brinda and Jamie Cleghorn explain how companies should be handling customer relationships and tuning their value propositions in a crisis. 


Tuning Your Value Propositions through Covid-19 and the Recovery Beyond

The ongoing Covid-19 crisis has jolted consumers and will likely change their behavior irreversibly. Three leaders in Bain's B2B Commercial Excellence practice, Dianne Ledingham, Mark Brinda and Jamie Cleghorn, lead a webinar on how companies are tuning their value propositions and reprioritizing offerings for both the current situation and the recovery beyond.

See the results of polls from the webinar below (click to enlarge):

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As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.

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