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Go-to-market Strategy

Customers, not markets, buy your products, so your go-to-market strategy demands a deep understanding of your customers' needs and behaviors. Bain B2B Commercial Excellence helps you sell more—or more profitably—by putting the right offers in front of customers at the right price and time in the most effective channels.

Why Bain

  • We offer pragmatic go-to-market recommendations that are rooted in a deep understanding of your customers.
  • You gain access, via our B2B Commercial Excellence X-Ray, to Bain's unrivaled proprietary database of commercial best practices at more than 850 companies.
  • We bring deep functional expertise in areas such as sales, marketing, pricing and product management.
  • We mobilize your frontline salesforce and embed the tools, processes and systems changes to ensure that results stick. 

What We Offer

  • Bain Sales Rep Catalyst: Identify the behaviors that produce superior sales performance at your company, and inspire their adoption among your sales reps.
  • Bain Sales Team Mobilizer: Build a detailed analysis of a market opportunity—and then mobilize your sales teams to attack it.
  • Bain Sales Compensation Booster: Diagnose compensation-related issues, and design a world-class sales compensation plan.
  • Bain B2B Commercial Excellence X-Ray: Assess which best practices matter most to your go-to-market strategy, using our proprietary database to benchmark your company against hundreds of others.
  • Product Management / Bain Offering Management: Reimagine your offerings as an integrated suite that delights customers throughout their journey from discovery to service and support.
  • Elements of Value®: Use a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.
  • Bain Commercial Operating Model: Ensure that you reach your B2B customers with the right omnichannel strategy—and deploy all your selling resources with the right accountabilities and organization to deliver a winning customer experience.
  • Bain Commercial Accelerator: Arm your salesforce with operational tools tuned to your market so you can aggressively increase profitability and growth—and sustain the results.
  • Bain Pricing: Set and get the right price, every time.

Notre impact

Client Results

Our Team


Elements of Value® is a registered trademark of Bain & Company, Inc.

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