The value of any product or service always lies in the eye of the beholder, but that doesn’t mean the value is unknowable. In fact, universal building blocks of value exist, and leading B2B and B2C businesses are built on them. The Elements of Value® framework helps you pinpoint what matters most to your customers so you know where to focus your product or service strategy.
Based on more than 30 years of research, we’ve identified dozens of distinct elements of value and quantified their linkages to growth, customer loyalty, market share, pricing and revenue. This empirical approach has helped countless clients of ours make decisions, grow revenue and boost their NPS scores. See what it can do for your company.