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Elements of Value®

Understanding what your customers truly value can have big benefits: clearer differentiation, more pricing power and bigger market share. Elements of Value® provides a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.

Why Bain

Why Bain

The value of any product or service always lies in the eye of the beholder, but that doesn’t mean the value is unknowable. In fact, universal building blocks of value exist, and leading B2B and B2C businesses are built on them. The Elements of Value® framework helps you pinpoint what matters most to your customers so you know where to focus your product or service strategy. Based on more than 30 years of research, we’ve identified dozens of distinct elements of value and quantified their linkages to growth, customer loyalty, market share, pricing and revenue.

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Elements of Value® and Results Delivery® are registered trademarks of Bain & Company, Inc.
 
Net Promoter® and Net Promoter System® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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