How we can help

B2B Product and Portfolio Management

Redesign your offerings to unlock their true value. We’ll help you meet your customers’ needs, transform their experiences and keep your organization responsive, innovative and nimble.

B2B Product and Portfolio Management

As your clients’ buying habits, expectations and perceptions of value rapidly evolve, your approach to product and offerings management must keep pace. We help you set the strategy that determines investment allocation across functional areas and brings products and services to market. 

Our approach transforms offering management across five key areas: orientation, scope, accountability, process design and talent. As a result, your offering managers will be empowered and equipped to serve existing and new clients as never before, propelling your company’s performance.

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What to Expect

What to Expect

Increased responsiveness

React quickly to changes in market dynamics by applying test-and-learn methods to innovation

Clear Communication

Eliminate market confusion by putting a single voice in front of the client  

Efficient operations

Increase collaboration to support integrated solutions, and clearly define roles and accountabilities

Improved resource allocation

Assign resources more efficiently, targeting key account priorities

Continuous Improvement

Install closed-loop systems to measure and improve customer experience every step of the journey

Our Impact

Our Impact

15-20%

Higher customer advocacy, driven by better product design and delivery

10-20%

Typical improvement in top-line growth

Client Results

Freight & Logistics

Revenue Hunt Delivers for Air Freight Company

Our analysis uncovered the root causes of our client’s loss of revenue and profit. We recommended a list of quick-hit initiatives that yielded a potential profit improvement of $250 million.

Insights
B2B Product & Portfolio Management
Tune and Retune Your Offering for a Post–Covid-19 World
As customers’ priorities evolve, companies need to sense those shifts and quickly adjust their offerings.
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B2B Marketing
Tuning Your Value Propositions through Covid-19 and the Recovery Beyond
Dianne Ledingham, Mark Brinda and Jamie Cleghorn explain how companies should be handling customer relationships and tuning their value propositions in a crisis. 
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Elements of Value®
For B2B Companies, Six Elements of Value® Matter Most in the Coronavirus Pandemic
Take the high road with customers.
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Market Opportunity Definition
Underserved: Selling to Small Businesses Is a Huge Untapped Market
To sell successfully to this enormous market, develop a strategy that spans service, segmentation and scale.
Brief

Featured Team Members

Jamie Cleghorn Partner Chicago

Lori Sherer Partner San Francisco

Mark Brinda Partner New York

David Mortlock Partner New York

Coro®

Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

View coro

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Coro® is a service mark and Elements of Value® is a registered trademark of Bain & Company, Inc.

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